WestBridge
Profile raising and brand awareness
The Brief
Put our private equity firm on the map.
Activity
WestBridge is a private equity house that typically invests £10m-£40m in fast-growing SMEs.
The partners approached us in 2010 after they had raised a first investment fund of £50m (no mean feat given the economic conditions at the time).
They wanted us to put them on the radar of corporate finance professionals, management teams, institutional and private investors, with the message that they were ‘open for business’ and had money to invest.
Since then, we have taken care of all the firm’s marketing and take great pleasure from seeing WestBridge go from strength to strength.
Our remit is broad and pivots in response to the firm’s strategic plans.
We secure a healthy stream of positive media coverage for WestBridge in the private equity, corporate finance and national press, as well as key regional business titles by publicising all deals from MBOs to exits, bolt-on acquisitions and fund closes. We also secure regular speaker opportunities at influential events.
Each year, we draft many national and regional award entries for the firm, its team members and portfolio companies. Modesty aside, these are generally pretty successful!
Since taking over management of the firm’s LinkedIn account, we have grown follower numbers and increased engagement by posting regular and relevant content.
We also write, design and distribute monthly newsletters, consistently achieving above industry average open rates.
Management of the firm’s website also sits with us so we are constantly updating it with fresh content and introducing enhancements.
Our activity has undoubtedly put WestBridge on the map and contributed to its success, which has seen it open offices across the UK; double headcount; and raise a third fund of £150m.
“Appointing an agency outside of London was a big leap of faith for us. In fact, we took out no less than ten references on RMS. All were glowing and have subsequently proven to be true.
“Our sector is highly regulated and our reputation is extremely important. RMS has never failed to give us the best advice and we recommend them to all our portfolio companies.”
