Save the date …… Me v We: Navigating the powerplay between personal profile and corporate identity
In April, we’re hosting our very own pro Manchester event, and we’d love you to join us. The event will take place on Thursday 3 April 2025 and will explore the challenges of balancing personal profile with corporate brand values.
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Leadership success
We’re always amazed at the initiatives and projects spearheaded by Aptus’ people director, Natasha Clarke and were delighted that she was recently shortlisted in the HR Leader category of the TheBusinessDesk.com’s North West Leadership Awards.
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5 Essential Steps to Handle Negative Press for Your Business
As crisis communications specialists, we've guided countless organisations through media storms, from supply chain controversies to leadership challenges. Here's our strategic five-step approach to handling negative press effectively.
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Promoting a trio of deals
We’ve worked with private equity firm WestBridge since 2010 and one of our remits is working closely with the team and their portfolio companies to manage media relations activity when there’s a deal to be announced. Over the years, we’ve handled announcements about fund closes, MBOs, exits and acquisitions across a huge range of industries, from construction to aerospace and environmental consultancy.
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AI-Powered SEO in 2024 and 2025
The search landscape is undergoing a seismic shift. Artificial intelligence is no longer a futuristic concept in SEO; it’s the driving force behind how we find information online in 2024. Users are experiencing search in new ways, with AI-powered features like conversational summaries, personalised results, and multimodal search becoming commonplace (content-whale.com).
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The junk food ad ban and what it means for your brand
As of October 2025, the world of food and drink advertising will change forever. The UK government has passed a new law banning junk food ads before 9pm across TV, online platforms (yes, even your favourite paid social!), transport network ads and online children’s programmes. For FMCG brands, this could either be a roadblock or a new opportunity – depending on how smart you are about your PR strategy.
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