Ask 10 people what they think PR is and you’ll get 10 different answers. To us, it’s raising the profile and expertise of a client in a combination of ways - it’s certainly not just about securing media coverage.
We were approached by the Northern Care Alliance NHS Foundation Trust to create a campaign to convey the organisation’s core values to its 20,000 staff.
PR remained a poor relation to SEO. Until now. We have been approached by several digital agencies with one thing in common … clients who want ‘more profile’ and to be ‘more visible’. In other words, they need PR!
Next time you see a sexy consumer brand, think of the ‘not quite as glamorous’ graft that goes on behind the scenes to get those products noticed and on the shelves of the stores!
If ever there’s a time to be bold, it’s when you want a potential acquirer to come knocking. So, rather than hiding your light under a bushel for the sake of cutting some spend, view PR as an investment that will deliver exponential returns.
We’ve worked with Warburtons for nearly a decade and undertake a lot of varied work for them. One of our favourite projects is their Annual Community Investment Report.
