Let’s face it – when Google announces algorithm updates, it can feel like bracing ourselves for stormy weather. But just as with any challenge, and following the British maxim, stay calm & carry on, a methodical approach is the key to success.
We’ve enjoyed working with private equity firm WestBridge for many years. As well as looking after their media relations and awards programme, we also write and distribute all their newsletters and manage their LinkedIn account.
We’ve worked with nationwide placemaker Muse for several years, handling communications on a number of projects. We’re especially excited to be playing a part in publicising the £2.5bn, 240-acre Crescent Salford masterplan which is transforming the city.
In April, we’re hosting our very own pro Manchester event, and we’d love you to join us. The event will take place on Thursday 3 April 2025 and will explore the challenges of balancing personal profile with corporate brand values.
We’re always amazed at the initiatives and projects spearheaded by Aptus’ people director, Natasha Clarke and were delighted that she was recently shortlisted in the HR Leader category of the TheBusinessDesk.com’s North West Leadership Awards.
As crisis communications specialists, we've guided countless organisations through media storms, from supply chain controversies to leadership challenges. Here's our strategic five-step approach to handling negative press effectively.
