Driving engagement on LinkedIn
We’ve enjoyed working with private equity firm WestBridge for many years. As well as looking after their media relations and awards programme, we also write and distribute all their newsletters and manage their LinkedIn account.
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Part of the plan
We’ve worked with nationwide placemaker Muse for several years, handling communications on a number of projects. We’re especially excited to be playing a part in publicising the £2.5bn, 240-acre Crescent Salford masterplan which is transforming the city.
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Save the date …… Me v We: Navigating the powerplay between personal profile and corporate identity
In April, we’re hosting our very own pro Manchester event, and we’d love you to join us. The event will take place on Thursday 3 April 2025 and will explore the challenges of balancing personal profile with corporate brand values.
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Leadership success
We’re always amazed at the initiatives and projects spearheaded by Aptus’ people director, Natasha Clarke and were delighted that she was recently shortlisted in the HR Leader category of the TheBusinessDesk.com’s North West Leadership Awards.
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5 Essential Steps to Handle Negative Press for Your Business
As crisis communications specialists, we've guided countless organisations through media storms, from supply chain controversies to leadership challenges. Here's our strategic five-step approach to handling negative press effectively.
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Promoting a trio of deals
We’ve worked with private equity firm WestBridge since 2010 and one of our remits is working closely with the team and their portfolio companies to manage media relations activity when there’s a deal to be announced. Over the years, we’ve handled announcements about fund closes, MBOs, exits and acquisitions across a huge range of industries, from construction to aerospace and environmental consultancy.
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