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A Level-Headed SEO Approach to Google Algorithm Changes
Let’s face it – when Google announces algorithm updates, it can feel like bracing ourselves for stormy weather. But just as with any challenge, and following the British maxim, stay calm & carry on, a methodical approach is the key to success.
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5 Essential Steps to Handle Negative Press for Your Business
As crisis communications specialists, we've guided countless organisations through media storms, from supply chain controversies to leadership challenges. Here's our strategic five-step approach to handling negative press effectively.
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The junk food ad ban and what it means for your brand
As of October 2025, the world of food and drink advertising will change forever. The UK government has passed a new law banning junk food ads before 9pm across TV, online platforms (yes, even your favourite paid social!), transport network ads and online children’s programmes. For FMCG brands, this could either be a roadblock or a new opportunity – depending on how smart you are about your PR strategy.
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Key takeaways from pro-Manchester’s corporate finance event
We've been working alongside nationwide placemaker Muse for several years and as we've got to know its various developments, we've also mastered the art of entering the business and its projects for awards.
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Bing SEO: Why ignoring Microsoft search engine could cost you
It's easy to get caught up in the Google-centric strategies that have dominated the industry for years. However, recent developments suggest that ignoring Bing, Microsoft's search engine could be a costly mistake for businesses.
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Award entry tips from long-standing judge, Ruth Shearn
I’ve been part of the judging panel at the Manchester Legal Awards for many years.
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