Promoting a trio of deals

We’ve worked with private equity firm WestBridge since 2010 and one of our remits is working closely with the team and their portfolio companies to manage media relations activity when there’s a deal to be announced. Over the years, we’ve handled announcements about fund closes, MBOs, exits and acquisitions across a huge range of industries, from construction to aerospace and environmental consultancy.

When publicising a deal, planning is key, and timing is everything. Everyone involved must be working to the same timelines, with all stakeholders having signed off the announcement ahead of time so we can liaise with the media and put all support activity in place, such as newsletters, LinkedIn posts and website updates.

Having promoted deals for more than a decade, we’re used to working under NDA and understand that, with so many parties and advisors involved, timings often change and sometimes at the eleventh hour. Despite the most careful planning, we know that working in this sector requires agility.

This agility was tested last month when WestBridge completed no less than three deals in a week!

First up, Stockport headquartered environmental consultancy APEM Group acquired Attexo, one of Australia’s leading providers of advisory and environmental consultancy services.

This was shortly followed by Survey Solutions, which entered the rail sector with the acquisition of JWG Survey & Engineering – the company’s first acquisition since a management buyout backed by WestBridge last year.

Finally, Bury headquartered Alpine Fire Engineers acquired Hampshire-based DAS Fire Ltd, its first strategic acquisition since receiving investment from WestBridge.

With an impressive portfolio of active and ambitious businesses, we’re certain the next deal will be just around the corner!