Aptus
Highly effective direct marketing
The Brief
Make sure housebuilders in the Midlands know about us.
Activity
Aptus installs the essential gas, electricity and water connections needed before a brick can be laid on a new housing or commercial property development.
Steady growth has seen the company open offices in the north west, north east, Yorkshire and Cumbria.
When they decided to open an office in the Midlands, they asked us to help announce their imminent arrival and ensure Aptus was on the radar of prospective customers in the area.
Working closely with their sales team, we curated a list of named individuals at leading housebuilders and developers across the region. Although this was quite an onerous task due to stringent GDPR requirements, it was worth the effort to have a compliant and clean target list of circa 50 named contacts.
The Aptus sales team could simply have ‘cold called’ these targets but instead, we recommended they send each contact a personalised ice breaker that the Aptus team could use as a conversation starter.
They were happy for us to get creative and use a combination of tactics so we planned a sustained six-week direct marketing campaign.
The six-week campaign led to a flurry of inbound emails and phone calls from recipients expressing interest in the company’s services and saying they would include Aptus in their next tender.
Contracts have since been awarded and the campaign ended up paying for itself many times over!
“We had never done anything like this before. RMS produced something completely different and it worked.”
“It has put us on the map and into the minds of people we want to do business with and it has certainly opened doors and led to business.”
